Levy Restaurants: Feeding Frenzy & Treasure Treats

A Food & Dining Frenzy

Working with the Levy Restaurants, concepts were developed for Feeding Frenzy, a food court to be located on the second level of the widely visited Ripley’s Aquarium in Myrtle Beach, South Carolina. As an early foray into dining as experience, Feeding Frenzy captured visitor attention immediately with bold typography, graphics, and easy to understand food court layout. The unique food premise was designed carefully to complement the world-class aquarium experience and to maximize revenue opportunities.

Semi-Private Dining and Specialty Experiences:
To generate and extend business revenues, Feeding Frenzy and the related Treasure Treats candy shop were designed to provide tour groups and school group use, while maintaining public use of each facility. Treasure Treats was an ideal location for group visitation with its specialty carts, outdoor terrace connection and its unique selling premise.